Essay on Digital Customer Engagement and Social Media

Digital customer engagement is the process of business companies using social media to get involved with customers online. Customer engagement interest is increasing and it’s paralleled to the continued evolution of the internet and the appearance of new digital technologies and tools that has been dubbed web 2.0, particularly social media and social networking like facebook, LinkedIn, blogs, wikis, twitter, Youtube and MySpace. Social media with interactive nature with its capability to establish conversations among firms and individuals in communities of customers and sellers and involve customers in satisfied generation and value creation has energised practitioners with its potential to better serve customers and satisfy their needs†¦show more content†¦These following bellow are some m-commerce applications: †¢ Sharing digital files or personal information online with family, strangers and friends. †¢ Transferring money from a preconfigured bank account †¢ Taking part in Internet auctions †¢ Shopping for goods on the Internet (books, flowers, groceries, etc.) †¢ Issuing electronic payment in physical shops (Chen, Li, Xi and Xu, 2011). Customer engagement and webflow user experience in e-commerce The following below stats the engagement customer have in e-commerce applications also with the webflow user experience they have on e-commerce. Today, user experience designer concentrate on page design and information architecture instead of user flows that need to be assisted by the design. Now this following below will illustrates methods and practice of involving webflow experience in e-commerce. Design flows that are joined to clear objectives let user experience designer to create a positive user experience and a valuable one for the business we’re working for (Brown, 2012) Start with the user Recognise each user and business objective is the first step to creating design flows that meet all of them. 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