Essay on Digital Customer Engagement and Social Media

Digital customer engagement is the process of business companies using social media to get involved with customers online. Customer engagement interest is increasing and it’s paralleled to the continued evolution of the internet and the appearance of new digital technologies and tools that has been dubbed web 2.0, particularly social media and social networking like facebook, LinkedIn, blogs, wikis, twitter, Youtube and MySpace. Social media with interactive nature with its capability to establish conversations among firms and individuals in communities of customers and sellers and involve customers in satisfied generation and value creation has energised practitioners with its potential to better serve customers and satisfy their needs†¦show more content†¦These following bellow are some m-commerce applications: †¢ Sharing digital files or personal information online with family, strangers and friends. †¢ Transferring money from a preconfigured bank account †¢ Taking part in Internet auctions †¢ Shopping for goods on the Internet (books, flowers, groceries, etc.) †¢ Issuing electronic payment in physical shops (Chen, Li, Xi and Xu, 2011). Customer engagement and webflow user experience in e-commerce The following below stats the engagement customer have in e-commerce applications also with the webflow user experience they have on e-commerce. Today, user experience designer concentrate on page design and information architecture instead of user flows that need to be assisted by the design. Now this following below will illustrates methods and practice of involving webflow experience in e-commerce. Design flows that are joined to clear objectives let user experience designer to create a positive user experience and a valuable one for the business we’re working for (Brown, 2012) Start with the user Recognise each user and business objective is the first step to creating design flows that meet all of them. Starting a website project with in depth look at the objectives of the business and the user, various flows that needs to be designed in order to achieve bothShow MoreRelatedMarketing and Act Convert Engage1038 Words   |  5 PagesA SOSTAC ® and PRACE planning checklist for online marketing Table of contents Start here – how can this template be used? 1 SOSTAC ® Digital Marketing Plan outline incorporating RACE 2 SITUATION 2 OBJECTIVES 2 STRATEGY 3 TACTICS 3 ACTIONS 4 CONTROL 4 Start here – how can this template be used? SOSTAC ® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. 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Correspondingly, websites were also cited as the primary tool for improving customer serviceRead MoreDigital Marketing Plan Template Essay1438 Words   |  6 PagesDigital Marketing campaign template about this template We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns. It’s created by Dave Chaffey and Danyl Bosomworth of the digitalRead MoreImpact Of Social Media On Business Essay1461 Words   |  6 Pageshandbags, cosmetics, haute couture and perfumery among others. A lot of luxury shoppers are currently using the social media to discover new brands while recommending to their friends. It is, therefore, crucial to understanding the needs of the audience and what drives them as they use social media platforms. Social media analytics is a valuable tool in understanding the trends of social media and what a company can do to weigh its audience (Anstead and O#39;Loughlin, 2015, p. 204). The objectiveRead MoreHow Online Brand Communication And Customer Engagement Influence A Consumer s Decision Purchase872 Words   |  4 PagesResearch Question: â€Å"How online brand communication and customer engagement influence a consumer’s decision purchase.† The marketing strategy of branding is not a new concept. A company’s brand is not a logo, or a tag line, but rather the relationship it has with its customer base, it is in essence not how a company defines itself – but how the public defines it. 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Web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. Organizations are fundamentally changing the business ecosystem by using digital media tools in unique and creative ways. Synopsis This case study will aim to demonstrate examples of how an organization utilizesRead MoreEffectiveness Of Digital Marketing For Marketers And Consumers1450 Words   |  6 PagesEFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronicRead MoreBurberry : A Brand Image1327 Words   |  6 Pagesuse of digital media and its core principles of quality and classic style, expressed in the iconic outerwear. 87 Ethos/ Brand Story Burberry is highly associated with remaining characteristically British. The brand has created a reputation for being trusting and entrepreneurial with a pure brand vision, its core values are focused into three words: ‘Protect, Explore, Inspire’. Burberry puts a lot of focus into its trademarks whilst also modernising its image through innovative digital media. The EquestrianRead MoreThe Position For A Digital Communications1496 Words   |  6 Pagesposition for a Digital Communications Officer- Social Media, posting #14-95. My 15 years of policing shared both in Calgary and England, has given me varied experiences and knowledge of front line policing and public service. The various administrative and operational roles during my career have provided me an understanding and belief of valuing and maintaining public support for the CPS. I believe in continual improvement and have shown a long-term interest in joining the Digital Communications

Essay about Music Styles in the Renaissance Era - 940 Words

Renaissance era or rebirth ear brought a new attitude towards music. It started in Europe, Italy to be exact, from the fourteen to the sixteen century. Italians wanted to bring â€Å"the rebirth of their past† (Kerman, p.65).This period brought the rebirth of humanism and acceptance of diversity of cultures. Music was made to be played in the church during prayer times. When church lost power and control, music moved to the courts. Artists and musicians had more freedom and individualism to create music of their choice. During Renaissance era music sounds had smooth, imitative and polyphonic style. Renaissance music was church music or sacred music and secular music or non church music. Sacred music was still popular and it consisted of motet,†¦show more content†¦The difference between Baroque music and Renaissance music is that composers were able to express their emotions and feeling when composing. Another characteristic of the Baroque era was â€Å"the emphasis on contrast of volume, texture, and pace in the music, as compared to music of the late Renaissance which did not concentrate on these elements. In addition, Baroque music broke away from the harshness of the Medieval and early Renaissance style with new emphasis on the use of vocal and instrumental color. Secular t ypes of music were now in abundance and used as widely as those of the liturgical musical styles. Imitative polyphony (more than one line of music) still was an extremely important factor in writing and playing music, while the homophonic method (a musical technique that displays a vast separation amongst the melody line and the accompaniment) was gaining acceptance and use quite rapidly. This homophonic style eventually became dominant in instrumental forms of music as well. Musical works containing a continuo part in which a keyboard (usually an organ or harpsichord) and a bass instrument (usually a bassoon or a cello) helped to convey the harmonic support of chords under the melodic lines.† (ThinkQuest) The most famous composers during 17 century were Monteverdi, Purcell, Corelli, Schutz, Alessandro Scarlatti, Buxtehude, Lully, and Purcell. The most famous composers during 18 century were Johann Sebastian Bach, Vivaldi, FrancouisShow MoreRelatedEras of Time1339 Words   |  6 PagesThere have existed several eras of music throughout time, some have lasted more than others, but only a few are most remembered. Whether you’re sitting through an elementary or high school lecture about the past you are mostly likely to encounter the Medieval and Renaissance Era periods. Both of these Eras have become the standards of the past. Although, the Medieval and Renaissance Era represent two distinct cultures and worldviews of life, neither period lacks significant features or events thatRead MoreHistory Of Music Has Been Around For Many Years1272 Words   |  6 PagesEnglish 10 March 2017 History of Music Music has been around for many years. I, for one, have been listening to music for my entire life and I know many people who grew up listening to music. Music influences people and people shape their life around music. Music can brighten anyone’s day. The great thing about music is that it comes in many different styles: Pop, Jazz, Classical, Country, Blues, Rock and Roll, Rap, Hip Hop and Techno, to name a few. How did music originate? Well, keep reading, becauseRead MoreRenaissance Music : The Renaissance1368 Words   |  6 Pages Renaissance Music The Renaissance is a historical time from 1425 to 1600. The name Renaissance formed in the 14th century. The renaissance meant rebirth and at that time period that s what occurred in the classical period. The era started in Italy and spread throughout Europe. Renaissance music set a path going into an era of changes and innovations. In this period of arts were influenced by developments in politics, economics, religion and technology The renaissance had growth withRead MoreClassical Music and The Era of Symphonies729 Words   |  3 PagesIn the classical era Symphony was the time when live concert where perform more often. The concerts that during the past millennium, classical music has been created by some of the musical mind the world has ever seen with Beethoven, Mozart and many more. The wide of Range of genres that these great artist composers, including orchestral, instrumental, choral and opera. The era’s the music used the two theory of natural and pleasing variety and The two ideas that can be traced in all the elementsRead MoreThe Evolution of the Motet Essay1297 Words   |  6 PagesEvolution of the Motet Throughout the history of music, there have been few styles that not only have opened doors to masterwork compositions in their own genres, but have also led the way to other musical techniques over the musical eras and one of these magical music styles is the motet. The motet can easily be confused with other musical structures but what separates the motet from other types of group-performance based styles of music is a piece of music in several parts with words.1 This is theRead MoreEssay on Renaisssance versus Baroque Periods967 Words   |  4 Pagesbaroque and renaissance periods are two different periods. The renaissance period rolled into the baroque era. There were changes made over the years from the baroque to the renaissance period. Differences in style accumulated along with views of art and music. Baroque era covers the period between 1600 and 1750 beginning with Monte Verdi (birth of opera) and ended with deaths of Bach and Handel. The term baroque music is borrowed from the art history. It follows the Renaissance era (1400-1600)Read MoreIs Renaissance Music Influential?1222 Words   |  5 PagesIs Renaissance Music Influential? Many different things are influential in many different ways. Whether it be how the sinking of the Titanic caused many changes in the regulations of ships, or how Newton’s law of universal gravitation helped to inspire Einstein’s theory of general relativity. As well as catastrophic events and scientific laws, works in the field of music have also been influential. For example, Jacques Offenbach’s Infernal Galop was used as the music for the Can-can, a popular danceRead MoreSacred Music in the Age of Rebirth Essay1251 Words   |  6 Pages The Renaissance has not ceased to be an age of discussion and debate among historians throughout the recent centuries. The vibrant nature of the era marks it as a most fascinating period of history. The Renaissance can be described as an age carrying the essence of â€Å"self-discovery and fulfillment, of recognition of human worth, and a dynamic outpouring of artistic activity.† This new world flourishing with art and creative optimism was also steeped in a spirit of â€Å"revolt of the Medievalists.† Read More Baroque music Essay607 Words   |  3 Pages The Music of the Baroque Era The style of polyphonic music containing elaborate ornamentation and contrasting elements, that is how Baroque music is defined. The Baroque era was a kind of transitional era in art and music. The Renaissance means rebirth and is typically regarded as such. The Baroque era in music is not a set style in music but many diverse styles which may be broken down into at least three distinct periods. A renewed interest in art and music was experienced throughout the RenaissanceRead MoreComparison/Contrast Renaisssance and Baroque Essay967 Words   |  4 Pagesbaroque and renaissance periods are two different periods. The renaissance period rolled into the baroque era. There were changes made over the years from the baroque to the renaissance period. Differences in style accumulated along with views of art and music. Baroque era covers the period between 1600 and 1750 beginning with Monte Verdi (birth of opera) and ended with deaths of Bach and Handel. The term baroque music is borrowed from the art history. It follows the Renaissance era (1400-1600)

Foster Youth Program Proposal Rfp free essay sample

Government funding for youth services is minimal compared to funding for early education programs for children 0-5 years of age as well as to funding for the juvenile justice system (Isaacs, Hahn, Rennane, Steuerle, amp; Vericker, 2011). Within the minimal funding available for youth programming the focus tends to be towards the reduction of risky behaviors of youth. Youth who engage in in one or more risky behaviors are labeled at-risk youth. Risky behaviors include school failure and early school dropout which can lead to underemployment, violence that can lead to criminal behavior, substance use that can lead to addiction and related health problems, and risky sexual behavior that can lead to sexually transmitted diseases and unplanned pregnancies. Increased opportunity for engaging in risky behaviors can stem from individual characteristics of youth, the contexts they live in, the situations they encounter, and how these factors interact over time (Guerra amp; Bradshaw, 2008). We will write a custom essay sample on Foster Youth Program Proposal Rfp or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Research is moving towards demonstrating that in order to reduce at-risk youths negative behaviors, their protective factors have to be addressed and interventions need to be more comprehensive (Sullivan, 2006). Comprehensive services, which are preventative in nature, are becoming more of a focus for practitioners and program developers. Comprehensive services include the collaboration of institutions, service providers, schools, and child welfare systems to better meet the needs of the at-risk youth population. Context of Problem for Baltimore’s At-Risk Youth Approximately 4,500 foster youth â€Å"age out† of the foster care system in Maryland each year and must make the transition to self-sufficiency without the necessary skills or support to become financially independent, contributing adults. Additionally, many youth find themselves precariously teetering on the brink of lifelong poverty as a result of unhealthy behaviors and attitudes inherited from their environment. They are the most at-risk kids in the country – those likely to consistently fail. This group is made up of teens in foster care; youth involved in the juvenile justice system; teens who have children of their own; and youth who never finished high school. According to the Annie E. Casey Foundation, these youth face hardships and risks that produce significant costs to themselves and their community. Due to the lack of services tailored to their needs, many emancipating foster youth are either at risk of becoming, or are already homeless. Although the Baltimore City’s unemployment rate averaged 11 percent in 2011 (Maryland Employment Development Department), this number is considerably higher for at-risk youth. Studies show that 24 to 50 percent of former foster youth become homeless within the first 18 months after emancipating from the child welfare system and 46 percent become parents within 12 to 18 months. Additionally, 30 percent of youth in Baltimore reported no income in 2011, almost 60 percent live below the poverty level, 68 percent of youth in the Baltimore juvenile system have spent time in foster care, and 70 percent of Baltimore City Correctional Center inmates grew up in foster care (U. S. Department of Housing and Urban Development). The situations faced by at-risk youth place them at a disadvantage due to lack of housing and transitional living arrangements, education support, employment training, continuing education opportunities, and independent living skills. These factors in many cases lead to high school dropout, unemployment or underemployment, dependence on public assistance, early parenting, and incarceration. Due to the range and complexity of their issues, dedicated resources are required to target and alleviate specific barriers to employment.

Nauru Outline free essay sample

It is the world’s smallest island country, rich in history and culture, and also the fattest place on Earth! II. Nauru is a small oval-shaped island in the western Pacific Ocean approximately 21 sq. Km, located 26 miles south of the equator. A. Nauru’s proximity results in the tropical kind of climate experienced on the island. The dry season in the climate of Nauru is accompanied by the easterly trade winds. The wet season begins from November and ends around February. The westerly monsoon winds bring in moisture bearing clouds to Nauru during the wet season. The only hazard in Nauru climate is the frequent droughts. The amount of rainfall on the island of Nauru varies greatly and droughts are caused (weatheronline. com). B. Naurus terrain consists of a rough beach that rises to a fertile but narrow ring around a raised prehistoric coral reef plateau studded with coral pinnacles exposed by phosphate mining. We will write a custom essay sample on Nauru Outline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page C. Nauru is one of the three great phosphate rock islands in the pacific. i. Until recently Naurus phosphate reserves were thought to be nearly depleted, but there are some indications that the potential for continued productive mining might exist. However a century of mining has stripped and devastated four-fifths of the total land area. Efforts to rehabilitate the mined out areas have been unsuccessful. Naurus only fertile areas are within the narrow coastal belt where there are coconut palms, pandanus trees and indigenous hardwoods and the land surrounding the inland Buada Lagoon on the central plateau where bananas, pineapples and some vegetables are grown (Bureau of East Asian and Pacific Affairs). III. Nauru was first inhabited by Micronesian and Polynesian people at least 3000 years ago. A. The British sea captain John Fearn, a whale hunter, became the first Westerner to visit this island in 1798, and he named it â€Å"Pleasant Island†. B. Nauru was annexed by Germany in 1888 and the Germans ruled Nauru for almost 3 decades. C. Nauru became self-governing in January 1966 and became independent in 1968 (The World Factbook) IV. Nauru has a deep culture background including different ethnicities, religion, and languages. A. Nauruan is Nauru’s official language, that is spoken other than English. B. Religion practiced by the people is mainly Christianity. C. Chinese and Europeans are two ethnic groups that are among Nauru. D. Sports that are participated in Nauru are American Rules Football, softball, and weightlifting. V. Since Nauru is an island, it includes many seafood dishes. A. Fish is the main food group that does not need to be imported like other necessities; it is caught by the Kiribati fishermen. B. Nauru cuisine is very light because of the high temperature. C. Meat is one of their main food groups. VI. Nauru has many festivals where they come together and share their joy and happiness. A. Festivals concentrate on Christian religious celebrations like Christmas, Easter, etc. B. Most important festival is on Nauru’s Independence Day. i. Their independence day is celebrated on January 31st. ii. Flags are hoisted in government buildings and institutes. C. Another major festival is on Angam Day. i. This is practiced on October 27th. ii. This was created because the population level passed 1,500 and this was considered the minimum number needed to survive (Everyculture. com). VII. According to the CIA Factbook, Nauru contains only 9,322 people. A. The life expectancy of the total population is about 65 years of age. B. Nauru is also unique because of its health issues portrayed in its people. i. According to the World Health Organization (WHO), about 95% of its population suffers from obesity, most of which have diabetes. VIII. In concluding, the small island country of Nauru is a beautiful tropical island in the Pacific Ocean where the uniqueness ranges from its geography to its people. From the phosphate mining that has stripped this beautiful island to the sad obesity epidemic, its history and culture makes up for the devastation. Let us not forget Nauru when we think of other countries in the world, for they are in need of us to remember them!

Free Essays on Maternal Depression And Its Association With Insecurely Attached Infants; A Review Of The Research

Maternal Depression 1 Running Head: DEPRESSION ASSOCIATED WITH ATTACHMENT Maternal Depression’s Affects on the Infant’s Quality of Attachment Maternal Depression 2 Abstract The purpose of this study is to test the hypothesis that maternal depression and quality of attachment are associated in children ranging from infancy to 7 years of age. Based on a power analysis 40 mother-infant dyads will be recruited and put into two groups, one of depressed mothers and their infants, and then the non-depressed mothers and their infants. The dyads will be recruited from the NY metropolitan area by posting fliers in grocery stores and places where baby supplies are sold, advertising in newspapers and radio ads, and in therapist’s offices. Maternal depression will be measured by Beck’s Depression Inventory which is a self-report. A score of 17 or above indicates a need for professional treatment of depression. Mothers will also be evaluated for depression by DSM-IV criteria which is comprised of having an episode of depression lasting at least two weeks with symptoms severe enough to upset daily routine, impair work, or interfere with relationship s. The quality of attachment would be measured through the observational method; Strange Situation and either one of the four attachment styles would be attributed to the infants. The aim of this study is to test the hypothesis that maternal depression will be associated with infant’s quality of attachment such that those who are depressed will be more likely to have insecurely attached infants than mothers who are not depressed. Maternal Depression 3 The aim of this study is to test the hypothesis that maternal depression and quality of attachment are associated in children ranging from infancy to 7 years of age. Significance According to the National Mental Health Association (2000) women experience depre... Free Essays on Maternal Depression And Its Association With Insecurely Attached Infants; A Review Of The Research Free Essays on Maternal Depression And Its Association With Insecurely Attached Infants; A Review Of The Research Maternal Depression 1 Running Head: DEPRESSION ASSOCIATED WITH ATTACHMENT Maternal Depression’s Affects on the Infant’s Quality of Attachment Maternal Depression 2 Abstract The purpose of this study is to test the hypothesis that maternal depression and quality of attachment are associated in children ranging from infancy to 7 years of age. Based on a power analysis 40 mother-infant dyads will be recruited and put into two groups, one of depressed mothers and their infants, and then the non-depressed mothers and their infants. The dyads will be recruited from the NY metropolitan area by posting fliers in grocery stores and places where baby supplies are sold, advertising in newspapers and radio ads, and in therapist’s offices. Maternal depression will be measured by Beck’s Depression Inventory which is a self-report. A score of 17 or above indicates a need for professional treatment of depression. Mothers will also be evaluated for depression by DSM-IV criteria which is comprised of having an episode of depression lasting at least two weeks with symptoms severe enough to upset daily routine, impair work, or interfere with relationship s. The quality of attachment would be measured through the observational method; Strange Situation and either one of the four attachment styles would be attributed to the infants. The aim of this study is to test the hypothesis that maternal depression will be associated with infant’s quality of attachment such that those who are depressed will be more likely to have insecurely attached infants than mothers who are not depressed. Maternal Depression 3 The aim of this study is to test the hypothesis that maternal depression and quality of attachment are associated in children ranging from infancy to 7 years of age. Significance According to the National Mental Health Association (2000) women experience depre...

The Haier Group Essay Example | Topics and Well Written Essays - 750 words

The Haier Group - Essay Example As part of their business expansion and diversification, Haier has recently started to produce goods such as refrigerators, freezers, air conditioners, microwaves, televisions, vacuums, cell phones, computers etc (Hunt). â€Å"On February 23, 2004, Haier Group, a major home electrical appliance maker in China, was listed as the only Chinese name brand among the world's 100 most recognizable brands in a global name brand list edited by World Brand Laboratory†(Lu et al, p.1) Even though Haier has acquired a significant place in global market, it is not going to be easy for them to maintain their place, unless they find new ways to improve their business. According to Fortune magazine, Haier's net profit for the six months ending June 2002, declined by 45% and its sales declined by 3.7% during the same period† (Haier Group's Strategy in the US Market). This paper proposes three different ways through which Haier could improve its business strategies and maintain their supre macy in global market. Haier has to improve its international human resource management strategies since it operates in different countries at present. It should be noted that Haier is a company of Chinese origin and the HRM strategies in China and other countries could be entirely different because of the huge political, cultural, social legal and environmental differences between China and other countries.... Chinese government never allows the free flow of information to and from China which is definitely causing problems to Haier. Moreover, credit card forgeries and other internet related crimes are growing day by day and Haier needs to strengthen their internet platforms to enhance communication and secure online purchasing of its products. Even though Haier products are cheaper compared to other similar products, Chinese products normally have a bad reputation as far as quality is concerned. â€Å"Some analysts felt that Haier lacked the brand image to make a dent in the high-end segment. They pointed out that in general consumers were brand-conscious, and this was especially true in the case of high-end products† (Haier Group's Strategy in the US Market). Haier should give more focus to improve the quality of its products. Haier should realize that the consumer electronic markets of mobile phones, computers etc are not like the markets of home appliances like refrigerators, mi crowave ovens or dish washers. Apple, Samsung, Nokia, IBM, Microsoft, etc are some of the renowned consumer electronics brands which are competing with Haier products. It is not easy for Haier to beat them unless they improve the quality of their products drastically. It should be noted that technological advancements are necessary even for selling kitchen appliances now. Competitors are introducing new products and ways to manage kitchen. â€Å"For example, Samsung had introduced the â€Å"Home PAD Refrigerator,† which detected the shelf life of food and automatically displayed a list of items stored in the fridge on the door. Portable entertainment devices were the new trend in consumer

Representing the Profession in the Community Assignment

Representing the Profession in the Community - Assignment Example One may visit a doctor but never have sufficient time off the busy doctor’s schedule to get some crucial information. It is here that these nurses come in to save the day by offering information at no charge. These patients tend to want more time in explanation as some of their understanding may reduce and requires a lot of explaining. In this role, they act as teachers who nurse stress-preventive care to encourage patients to pursue healthier lifestyles. The real impact in this comes where the life expectancy goes higher (Salkind, 2006). Families will have each other longer in their lives with their loved ones. Nurses have the role of ensuring what the government promised is actualized, health care for all. It is their ethical accountability to make sure that everyone is taken care of where remunerations may available (Delehanty & Ginzler, 2006). Therefore, support of the introduction of a legislative agenda that would ease this situation would create more jobs. The agenda could probably see a certain nurse assigned to several patients above the age of 50. They would probably be located in a certain health facility and could visit their patients in their homes and only bring them to the health facility only when utterly important. This would assist in quick patient record retrieval given that the nursing individual would be privy to all the ailments encountered under their service. The legislative agenda would be required to see through more funding to reduce the involved constraints. This could also eventually be replicated to the entire family. Continuity in care would be easy to impleme nt. Under the role of improving healthcare in America, the nursing culture not only address the psychological needs but also the physical needs, spiritual needs where necessary are also bestowed on these nurses to offer hope, it’s a role in its making. They are included in the larger context which is important